Good user experience is critical for increasing repeat
visitors to your site or APP. A good experience can bring in traffic without
much effort and if the experience is not good it takes lot of effort to bring
back the user. User experience is a function of various attributes which a
product has. In this blog I would try to
jot down these attributes which define the user experience for online products.
Every product has two component
tangible product and intangible product. Tangible product is the one which can
be seen and used such as Website/APP. Intangible product can only be
experienced such as Service. User experience is combination of these two
components.
The various attributes which defines user experience are as below
Tangible Product
Easy Discovery of information
A user coming to site/APP will be able to do a transaction only when he is able to find the product he is looking for. Every site should have various ways in which the user can discover information he requires. Some of the most common method
A user coming to site/APP will be able to do a transaction only when he is able to find the product he is looking for. Every site should have various ways in which the user can discover information he requires. Some of the most common method
- Search: This is the most common method that is used by most of online product to allow user to search. The search here should be comprehensive enough. Elastic or Solar search can help in improving performance of the search.
- Recommendations: These are basically based on user behavior some information is recommended to him
Correctness of data:
Every user wants information which is up to date. In case, he finds information which is wrong, the trust of the user goes down and overall has negative impact on the brand of the product. When the data is not correct, user will move to other site
Every user wants information which is up to date. In case, he finds information which is wrong, the trust of the user goes down and overall has negative impact on the brand of the product. When the data is not correct, user will move to other site
Richness of data:
The data which is shown to the user should be rich enough to make sense to the user. Ex.. In case of eCommerce, which sell various products, each product should have complete information which help user in deciding the right product for him. In case of incomplete information he may not buy the product.
The data which is shown to the user should be rich enough to make sense to the user. Ex.. In case of eCommerce, which sell various products, each product should have complete information which help user in deciding the right product for him. In case of incomplete information he may not buy the product.
Easy to use interface:
No matter how good is the information and feature on the site or app, if user is not able to use and understand it easily it will be of little benefit to the user. The various elements used on the site/APP should be selected such that it requires least effort in order to perform the various actions which user wants to perform. The best practices for UX should be followed.The interface should be made easy and simpler to user in order to improve the conversion. The below are guidelines for good user interface
No matter how good is the information and feature on the site or app, if user is not able to use and understand it easily it will be of little benefit to the user. The various elements used on the site/APP should be selected such that it requires least effort in order to perform the various actions which user wants to perform. The best practices for UX should be followed.The interface should be made easy and simpler to user in order to improve the conversion. The below are guidelines for good user interface
- Use the right element: The element which is used should be easy to user. There may be various elements used for particular action eg In order to select a product category drop down, open selection or simple text box can be used. In this case identify which is more suitable based on volume of data and device
- Space them properly: The elements should not be very close to each other. They should be separated properly so that they do not interfere with each other. This is very important for mobile devices.
Organization of information:
Information makes sense to the user only when they are presented at right place and in right context. When user browses through a site, the information should be presented in the manner in which user wants.
Information makes sense to the user only when they are presented at right place and in right context. When user browses through a site, the information should be presented in the manner in which user wants.
Effective Navigation:
When user comes to any site, he browses through the various pages of the site. When it is easy to navigate, user would go through many pages and be engaged on the site. This means all the links of your site should be easily accessible to the user to navigate to the appropriate pages. There are various through which navigation can be defined
When user comes to any site, he browses through the various pages of the site. When it is easy to navigate, user would go through many pages and be engaged on the site. This means all the links of your site should be easily accessible to the user to navigate to the appropriate pages. There are various through which navigation can be defined
1. Header: All the important
links can be embedded in the header so that user can easily navigate
2. Footer: Footer
can be used effectively to help user know more about the brand.
Intangible Product
Service delivery:
When user comes to site/APP and does some transaction such as buys a product, he may need offline services which many include delivering product, connecting with seller etc.This service delivery plays an important role in overall experience of the product. In case online experience is good but the service delivery was not up to the mark he may not visit the site next time
When user comes to site/APP and does some transaction such as buys a product, he may need offline services which many include delivering product, connecting with seller etc.This service delivery plays an important role in overall experience of the product. In case online experience is good but the service delivery was not up to the mark he may not visit the site next time
Complaint resolution:
When user raises a complaint, it needs to be addressed effectively so that he gets satisfied. In case he is not satisfied, he can shift to other brand which may lead to loss of valuable customer. Costumer acquisition being a costly affair, it is critical that existing customers are satisfied and retained.
Timelines
The service should be delivered on time.When the service offered is not provided on time it leads to dissatifaction
When user raises a complaint, it needs to be addressed effectively so that he gets satisfied. In case he is not satisfied, he can shift to other brand which may lead to loss of valuable customer. Costumer acquisition being a costly affair, it is critical that existing customers are satisfied and retained.
Timelines
The service should be delivered on time.When the service offered is not provided on time it leads to dissatifaction
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