Listing logic is heart of any listing page.A good listing algorithm can not only help in meeting business goal but can also provide a very rich user experience. There are various algorithms available which can be used to implement listing logic.Based on the kind of product one can decide on the kind of algorithm.However,what are the parameters that are to considered in the algorithm also plays a vital role in the success of the algorithm.Optimizing listing logic is one of the easiest ways to improve conversion.
In this blog will discuss what are the different parameters one should consider while using one of the listing algorithms
1.Listing quality:
Every user has a need because of which he buys a product.There are certain data points which user looks into before deciding on which product to buy.It is therefore first necessary to identify those data points.Once it is identified those data points needs to given priorities based on importance.These data points then should be used in the algorithm to score various listing on these data points.This facilitate user in easy decision making.
2.Product Quality
Product quality is nothing but what are the basic things which are important to user while buying that particular product.For ex.in case of mobile phones 4G connectivity may be the most important thing which user looks while buying a phone.In that case these parameters which define the quality should also be included in the algorithm to measure the product the product quality.
3.Business value
Each product which an online firms sell has different value.The margin on certain brands may be higher than other brands.So it is necessary to rate these products on the business value that an organisation get by selling these products. This data then needs to be integrated in the algorithm so that the listing logic can help in extracting lot of business value.
In this blog will discuss what are the different parameters one should consider while using one of the listing algorithms
1.Listing quality:
Every user has a need because of which he buys a product.There are certain data points which user looks into before deciding on which product to buy.It is therefore first necessary to identify those data points.Once it is identified those data points needs to given priorities based on importance.These data points then should be used in the algorithm to score various listing on these data points.This facilitate user in easy decision making.
2.Product Quality
Product quality is nothing but what are the basic things which are important to user while buying that particular product.For ex.in case of mobile phones 4G connectivity may be the most important thing which user looks while buying a phone.In that case these parameters which define the quality should also be included in the algorithm to measure the product the product quality.
3.Business value
Each product which an online firms sell has different value.The margin on certain brands may be higher than other brands.So it is necessary to rate these products on the business value that an organisation get by selling these products. This data then needs to be integrated in the algorithm so that the listing logic can help in extracting lot of business value.
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