When a product is launched it is important it is continuously changed in order to keep it relevant with time.There are chances that some product performing exceptionally well and some are not.Therefore,it is necessary to identify the right kind of features/changes that needs to be done for the product in order to improve its performance with time.
Based on my experience,I will share various frameworks which can be used for this purpose.
1.Goal Push vs conversion Framework
This framework is about identifying whether the push to different pages is optimum or it needs to be changed in order to improve the product performance.In this framework , push to different pages can be ploted on X axis and the conversion of that page on Y axis.Conversion here can be anything based on company's goal and page goal.The page conversion can help in identifying the top performing pages.This framework help in identifying which pages should the traffic be pushed.Right changes can help in increasing the push to right pages.
Once the top performing pages are identified the changes should be made to improve push to the right pages.This may not be applicable to eCommerce site where there is a standard flow.However in this also it can help in identifying the right category pages to which user should be pushed.
2.Clicks vs position
In this framework one can find out which section in the page is most useful to the user and which particular feature can be enhanced to make it more useful.The number of clicks can given an idea about the usefulness of the section.Though number of clicks depends on position of the elements it is quite possible that a section which is lower down the order in page gets more clicks.In this case it is quit obvious that the section deserves to be moved up the order and also needs to enhanced.There are various online products tools available which can help in understanding the click behavior.
Based on my experience,I will share various frameworks which can be used for this purpose.
1.Goal Push vs conversion Framework
This framework is about identifying whether the push to different pages is optimum or it needs to be changed in order to improve the product performance.In this framework , push to different pages can be ploted on X axis and the conversion of that page on Y axis.Conversion here can be anything based on company's goal and page goal.The page conversion can help in identifying the top performing pages.This framework help in identifying which pages should the traffic be pushed.Right changes can help in increasing the push to right pages.
Once the top performing pages are identified the changes should be made to improve push to the right pages.This may not be applicable to eCommerce site where there is a standard flow.However in this also it can help in identifying the right category pages to which user should be pushed.
2.Clicks vs position
In this framework one can find out which section in the page is most useful to the user and which particular feature can be enhanced to make it more useful.The number of clicks can given an idea about the usefulness of the section.Though number of clicks depends on position of the elements it is quite possible that a section which is lower down the order in page gets more clicks.In this case it is quit obvious that the section deserves to be moved up the order and also needs to enhanced.There are various online products tools available which can help in understanding the click behavior.
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